iMind Software

On May 20, we made a presentation called iPhone as a marketing tool on the conference of the Hungarian Direct Marketing Association. The conference took place in the holiday centre of Hungarian Telecom in Balatonkenese, with the Lake Balaton, table football and bowling alleys. When I realized that I was sitting in a resort which had previously been the property of Matav, facing a commercial about Postal services, I felt a little nostalgic. :) (the successors of the old, united Hungarian Postal Services after the change of the political system in Hungary were Matav, Hungarian Postal Services and Antenna Hungary). The conference was a bit slower and more conservative than those underground IT conferences that we are accustomed to, but it was really informative and friendly. 

At last, I did the presentation, since Peter preferred not to attack the poor marketing people with the mysteries of Objective-c. We tailored the message a bit, so I only talked about what we have reached by our application called BpMenetrend (BpTimetable) if we look at it as a marketing tool.

Being program developers, we have never learnt marketing, we were only loaded up with a little of it while working, so we have started to think about it by plain common sense. We wanted to see how many people we can reach for how much money, and what this reach has brought to us. This presentation was made based on this:

Some comments:

• - We were also surprised while counting, but if we put the screens of the users of the application next to each other, it would make 4.3 billboards :)
• - We haven’t found adequate smartphone user statistics from the Hungarian market. This is why it could be interesting what we have experienced.
• - For calculating the cost per user, we took the costs of the project on the basis of market prices.
• - We started the application with the aim of positioning iMind as a mobile application developer as well. We managed to, we keep getting requests to develop mobile apps. 
• - The application became very successful, we are working on it to refresh timetable data and to publish the application for other platforms as well.

All in all, our conclusion was that it is really worth to buy reach with iPhone applications right now. We think that it’s an important factor that there are few good Hungarian applications, so it’s really easy to get attention by a practical and free application.

So, if you have a good idea, then contact us, we are willing to tell our opinion about it.